Potterie Hulsens

/ The challenge

The old potterie.be ran on a dated template. The site looked outdated, was prone to errors with typos and duplicate hero slides, and did not work well on mobile. For a business that relies on atmosphere and trust, that undermined the first impression. On top of that, the wide range was not shown clearly anywhere, while a large share of searches are local.

/ What the site does

A complete redesign of the outdated potterie.be: eight pages showing the whole range, bronze statues, Buddhas, water features, pottery and garden stoves, with more than 350 product photos in click-to-enlarge galleries, opening hours, address with map and a contact form. Goal: build trust and guide visitors to the physical show garden in Bonheiden.

/ Why this approach

• The old site was dated and error-prone; the new one is mobile-friendly, contemporary and sleek, and the typos and duplicate hero slides are gone.
• A local business wants people to visit in person: clear “Plan your visit”, “Call us” and “Get directions” buttons send visitors towards the show garden.
• Easier to find in Google: a unique title and meta description per page, real alt texts on all photos and LocalBusiness structured data for Maps and local search results.
• A large photo collection stays clear thanks to tidy galleries with lightbox.

/ How it was built

• Standard HTML/CSS/JS, no frameworks, no page builder; runs on any web hosting.
• Eight pages, mobile-first, with one tidy heading structure (one H1 per page).
• Photo galleries with lightbox: enlarge, previous/next and keyboard control.
• SEO foundation: per-page meta, alt texts, sitemap.xml + robots.txt and LocalBusiness (GardenStore) schema data.
• Contact form with an invisible anti-spam field (honeypot).

/ The result

Potterie Hulsens now has a polished, fast shop window that shows the full range and guides visitors to the show garden in Bonheiden. The site is technically ready to be found locally: unique metadata, alt texts and LocalBusiness schema are live.