VieFeline

/ The challenge

Arranging appointments by phone takes time and limits bookings to the hours when someone answers. Without automatic confirmation there is uncertainty, which encourages no-shows. On top of that, the look had to be soft and reassuring, in keeping with caring for pets.

/ What the site does

A warm site for cat grooming with an online appointment system and a complete email flow.

/ Why this approach

• Online appointments take away phone work and let customers book 24/7.
• Automatic confirmation emails build trust and reduce no-shows.
• A soft, reassuring tone suits caring for pets.

/ How it was built

• Booking system with server-side validation of the request.
• Custom socket SMTP mailer (no external service, no PHPMailer) via cloudemail.be.
• Two emails per booking: confirmation to the customer + notification to the business.
• Fully responsive, hand-built and fast.

/ The result

VieFeline now takes bookings outside opening hours and sends confirmations automatically, which takes away phone work and helps reduce no-shows. The soft tone of the site matches the service.