Vital Element

/ The challenge

A studio visitor wants to do two things easily: understand what is on offer, and book a class straight away. A site that only informs but does not let people book leaves sign-ups on the table. And the studio wanted to be recognisable as its own brand, not as a template.

/ What the site does

A clear four-page site for Ine Van Nimmen’s health & movement studio in Temse: a homepage that sparks curiosity, and separate pages for the group classes (Vital Core, Vital Boost & Vital Power), 1-to-1 health coaching and the story behind the studio. Classes are booked directly via the embedded Momoyoga timetable; questions come in via a contact form that emails directly. Goal: build trust and fill classes.

/ Why this approach

• Homepage as a teaser: every section sparks interest and leads with ‘Discover more’ to a dedicated page with the full information.
• Her own brand, not a template: her colours (spring green + warm rosy brown), logo and own words make it recognisable as Vital Element.
• Live social proof: the Instagram feed shows her real posts and stays up to date automatically.
• Booking without barriers: the Momoyoga timetable is embedded in the site, so visitors book classes and buy class passes without leaving the site.

/ How it was built

• Four light HTML pages with one shared stylesheet, no build step, no frameworks. Fonts Fraunces + Outfit, fully responsive.
• Design system with CSS variables for the palette (spring green, deep leaf green, rosy brown, sage green, cream) and alternating light and deep green bands for rhythm.
• Official Instagram embeds with a tidy fallback tile if an embed does not load.
• Contact form via fetch to php/signup.php: server-side validation + honeypot, then two emails (notification directly to Ine & confirmation to the sender) via a custom socket SMTP mailer over cloudemail.be, no external service.
• Static HTML + PHP on Apache (Nomeo), deployed via FTP.

/ The result

Vital Element has a recognisable site of its own where visitors can book a class straight away via the built-in timetable. The studio does not have to keep anything up to date by hand: the timetable and the social feed stay current on their own.